Logo
TLX Logo
For white or light backgrounds
TLX Logo + Tagline
Tagline 50% black
Black & White
All black or all navy
Reversed Logo
For navy background only
Reversed Logo + Tagline
For navy background only
Tagline 50% white
Reversed White
For all other dark backgrounds
Color
Electric Copper
#E26F3A
Pantone® 1595
CMYK: 0 71 100 3
RGB: 226 111 58
Navy Blue
#0A3574
Pantone® 294 C
CMYK: 100 82 6 28
RGB: 10 53 116
Navy Blue - Dark
#1E2D5C
For web or gradient needs
Global Brand Architecture
TLX Technologies
The flagship brand and controlling entity of all TLX brands, entities, and subsidiaries.
Consumer-Facing BrandTLX Global
The international brand that all customers outside of the USA purchase from.
Consumer-Facing BrandTLX International
The geographical brand overseeing all TLX entities outside of the United States.
Managerial EntityTLX Technologies Asia
The geographical brand overseeing all TLX subsidiaries in Asia.
Managerial EntityTLX China
The geographical brand for TLX’s wholly-owned subsidiary headquartered in Changshu, China.
Consumer-Facing Brand
Positioning of the corporate descriptor (e.g. International, Global, China) depends upon its visual width in comparison to the “TLX”. A shorter descriptor is right justified. A longer descriptor is left justified.
Typography
FF Mark is the main font used in the TLX Technologies logo and printed brand materials like stationery and business cards. On the web, FF Mark is used primarily for headings. Adobe Kaiti is the font recommended for Simplified Chinese.
FF Mark
FF Mark Std Book Italic
FF Mark Std Heavy
FF Mark Std Heavy Italic
FF Mark Std Black
FF Mark Std Black Italic
Adobe Kaiti - Simplified Chinese
